Cheltenham Bookies: Best Horse Racing Betting Sites

best bookiesThe Cheltenham Festival is one of the most thrilling, fascinating and enthralling weeks in the entire National Hunt calendar. Of course the main races on each day, such as the Champion Hurdle on Day One and the Stayers’ Hurdle on Day Three capture the imagination, but it is the Gold Cup on the final day of the week that garners the most interest. Alongside the Grand National it is one of the most watched races in the world. No surprise, then, that bookmakers like Coral and Betway sponsor races and have such a close relationship with the Festival itself.

With twenty-eight races over the course of four days, it’s fair to say that there is a real opportunity for punters to make some money at the expensive of those bookmakers and others besides. Certainly some of the less watched races often throw up winners with odds that will make the bookies cringe. Somewhere in the region of £150,000,000 is bet on the Cheltenham Festival every year, so here we’ll look at which bookmakers are the best to turn to for this most exciting of race meeting of the calendar.

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Bookmaker Reviews

coral
Coral:

Bet £5 Get £20

In Free Bets, Min Odds 1/2

New Customers Only. T&C's Apply. 18+.
Bookmaker with Horse Racing at its core
 

coral screenshotFor any younger bettors amongst you there may be an inclination to assume that Coral is quite a new bookmaker. After all, the explosion of online betting and mobile apps mean that Coral have been able to reinvent themselves as a company for modern times. In reality, however, Joe Coral founded a bookmakers in London back in 1926. He was also one of the first people to open a licensed betting shop when legislation on the matter changed in the 1960s.

There’s a slight degree of truth in the notion that Coral is a young bookies, of course. The company was acquired by Bass Leisure in 1981 and in 1999 it became Coral Eurobet after the purchase of an online betting company called Eurobet. In 2005 Gala, which itself was only formed in 1991, purchased Coral and it became Gala Coral. The potted history of the bookmaker was completed in 2015 when Ladbrokes bought out Gala Coral and formed a new company, Ladbrokes Coral.

Horse Racing at Coral

Coral is operated as a separate arm from Ladbrokes when it comes to their online betting operation, which is why we’re talking about them separately here. The company’s history is also steeped in horse racing, with Joe Coral originally operating his bookmaking operation from pitches at horse race meetings. That’s why we think they’re worth looking at for all of your horse racing needs, with the fact that they sponsor a race on Ladies Day also indicative of how seriously they take the Cheltenham Festival.

If you’re hoping to get an edge for your bets at the Cheltenham Festival then you might be interested to know that Coral run a specialised blog in the time leading up to and during the meeting. The likes of former jockey-turned-trained Joe Tizzard and current jockey Tom Scudamore chatted through their predictions for the week ahead of the 2017 Festival. You can’t get much better inside knowledge than that!

Coral has decent offers for punters like Best Price Guaranteed, Faller Insurance and daily enhanced odds or extra places, so that should perk your interest, with other factors like a decent website and mobile app also worth considering. If you don’t think Coral own mobile app gives you enough then worry not, they’ve got another app, imaginatively named The Racing App, that puts all of their hints and tips in the same place to help you understand them better.

One of the other major advantages of placing a bet on horse racing with Coral is that you’ll be able to live stream the race via the main app or their website. This is great for those of you that can’t make it to the racecourse itself but still want to be kept abreast of the action. Do your research, place a bet then sit back and watch your horse romp home.

888-sport
888 Sport:

Bet £10 Get £40

Free Bets + Bonus, Min 1/2+

New Customers Only. T&C's Apply. 18+.
Good Alternative To The Old High Street Bookies
 

888 sport screenshot888 Sport is one of the new breed of bookmakers that has sprung up in recent times, thanks in no small part to the explosion of betting online. Formed in 2008, it’s an offshoot from 888 Holdings. 888 Holdings was itself established in 1997, so there is at least a little bit more of a pedigree to 888 Sport than you might initially realise. Having made its name hosting online poker, bingo and other such activities, 888 Holdings decided to branch out into having a sportsbook and this is the result.

As with most of the young guns in the online betting industry, 888 Sport began to make a name for itself when it started sponsoring things. The first sponsorship carried out by the company was a stand at Fontwell Park Racecourse in 2010, so it’s fair to say that horse racing has always been something they’ve had links to. Those horse racing links were solidified over the following years with sponsorship of races at Sandown Park, Kempton Park and Haydock Park, which is why they’re on our list of a reputable bookmaker for Cheltenham Festival betting.

Horse Racing Features

If a bookie is going to invest heavily in sponsoring numerous horse races and stands at racecourses then you can bet that they’ll do their best to ensure their coverage of the sport is tip-top. They match the market with promotions like Best Odds Guaranteed, so you know you’re not going to be frustrated at taking a lower price when you back a winner, but they also do regular offer such as money back as a free bet if your horse is beaten by a head along with lots of enhanced odds. Not exactly industry leading, but good enough to mean it’s worth taking advantage of.

They have live streaming through both their desktop site and their mobile app, which is ideal for anyone who can’t be at the racecourse live or who are there and get caught short. In order to stream races live you just need to have placed a bet of £1 or more on the one you’d like to watch. Given you’re likely to be sticking a bet on anyway that isn’t exactly a great hardship. When it comes to Cheltenham specifically there are good all-round offers from 888 Sport, as well as tips, advice and blogs from experts.

Those tips, blogs and advice sections exist all year round, too, so if you think horse racing is for life and not just for Cheltenham then they’ve got you covered. Their markets have great depth, their odds are competitive if not the best in the business and their live betting options are plentiful. Given the fact that the mobile app is so well put together and the desktop site is entirely functional, there’s a lot to recommend 888 Sport.

ladbrokes
Ladbrokes:

Matched 1st Bet, £5-50

In Free Bets, Min Odds 1/2

New Customers Only. T&C's Apply. 18+.
Britains Oldest Bookmaker, BOG PLUS
 

ladbrokes screenshot

If you’ve read our section on Coral then you’ll know that Ladbrokes have merged with Coral in recent years. They’re run as separate companies, though, so it’s worth considering them as such. That is especially true given Ladbrokes’ long and illustrious history in the betting industry. Founded in 1886 by Messers Schwind and Pennington, the company was initially a commission agency for horses from Warwickshire’s Ladbrokes Hall. They moved the operation to London in 1902 and from then until 1956 their clients were members of royalty and the aristocracy.

Acquired by Mark and Cyril Stein in 1956, Ladbrokes’ new owners decided to abandon the exclusive mandate that had seen the company’s profits dwindle in the wake of the Second World War and instead opened a chain of betting shops when the law on such matters changed in 1961. The modern iteration of the bookmaker was formed in 2016 when Ladbrokes bought Coral and formed the Ladbrokes Coral Group. We think it’s a company worth turning to for your Cheltenham Festival betting because of their history with the sport and knowledge of what it takes to survive in a competitive industry for so long.

Horse Racing Features

Compared to some other companies Ladbrokes may seem a little bit old hat, mainly thanks to its website and mobile app. These both seem a little dated and underwhelming when compared to some of the more modern bookies that are out there, but don’t let that fool you into thinking that the company doesn’t have anything to offer. In fact, the opposite may well be true. What to you might seem a little uninteresting is actually tried and tested, with Ladbrokes having entered the world of online betting as far back as 1998.

Given that Ladbrokes is one of the oldest and most established bookmakers in the UK it isn’t a particularly huge shock to report that their market depth is exceptional. They have some of the the most incentivised offers and payouts in the whole world and there’s barely a market you’ll be able to think of that they don’t cover. This is great for a meeting such as the Cheltenham Festival, where every Tom, Dick and Harry covers the main races but not all are so quick to offer market depth on the lesser known races.

Ladbrokes beat other bookmakers on our list by offering live streaming and Best Odds Guaranteed PLUS for horse racing.  This means they do not only match the SP if your early fixed price was lower, thet will actually beat it.  They also have money back second offers, extra places, and more.  At the end of the day, though, the major draw for most punters is going to be the name recognition and longevity covering the sport. That is proven by the fact that they have sponsored races at the Cheltenham Festival in years gone by.

10Bet
10Bet:

50% to £200 Bonus

5x Rollover, Min Odds 3/5

New Customers Only. T&C's Apply. 18+.
Modern Betting Site For Proper Bettors
 

10bet screenshotSome bookmakers believe that all you need to win custom is a name that people know and trust. 10Bet is one of the new breed of bookies that are out to give those complacent competitors a shock, making up for a lack of brand recognition with exciting offers and good sports coverage. Founded in London in 2003, the company has won numerous awards since its inception and have grown to become one of the biggest new names in online betting.

In 2014 a list was compiled of bookmakers that UK-based punters were most likely to place bets with and 10Bet came second, just behind Bet365. That should tell you exactly how far they’ve come in such a short space of time. No doubt part of their success is due to the 2012 release of their mobile betting app, allowing people to place bets on the move as well as on their main computer. No exactly innovative in a competitive industry, but their app is one of the best on the market.

Horse Racing Features

When it comes to horse racing, 10Bet’s features are decent enough. As with pretty much all of the bookmakers we recommend for Cheltenham, they offer Best Odds Guaranteed. That means that you can place a bet really early and know that you’ll get the best odds regardless of what happens to the market. They also offer regular promotions that shift and change throughout the year, such as money back as a free bet if the horse you bet on comes second in a race to the starting price favourite along with faller insurance, extra places and more.

10Bet is an alternative to the more mainstream bookies out there, but as an alternative their offerings aren’t quite as good across all areas. For example, their tips and advice isn’t quite as advanced as some of the more popular and well-known sites, lacking the star quality of interviewing the top jockeys and trainers that are happy to speak to 10Bet’s competitors.

There’s still plenty to recommend the site, this is a proper bookie for proper punters.  They’ve got good market depth, decent odds and a reputation as an exciting, trustworthy bookmaker to bet with.

racebets
RaceBets:

100% Bonus up to £50

5x Rollover, Min Odds 1/2

New Customers Only. T&C's Apply. 18+.
Racing Only Site With Features, Streams & Offers
 

racebets screenshot

If you want to place a bet on horse racing then you’d be reasonably hard pushed to find a more appropriately named company to do that with than RaceBets. Founded in Germany in 2005, just two years later they were the largest bookmaker in the country and three years after that they actually invited German Racing to invest in the company. Since then they’ve repaid a percentage of their profits into the horse racing industry, so it’s entirely fair to say that they give back to the industry that’s helped to create them.

RaceBets have offered full coverage of UK and Irish racing since 2012, so we had no hesitation whatsoever in adding them to our list of recommended bookmakers for the Cheltenham Festival. Operated under the name RaceBets International Gaming Limited, the company’s regulated by the Malta Gaming Authority and have a license through the UK Gambling Commission. They are a top-notch bookie that not as many people know about as you might think. They don't have the name recognition of the likes of Ladbrokes or William Hill, but their horse racing coverage is second to none.

Horse Racing Features

It’s that coverage that makes them so hard to resist for all of your horse race betting needs. You can bet on around a quarter of a million races every single year through RaceBets, with events covered from forty different countries. Their ante-post market is excellent, they cover numerous different types of bets and you can even take on their own pros if you fancy your chances of bashing the bookies. If you like watching your races live then you’ll want to head to the Live Stream page, where you can watch hundreds of live races from far-flung places such as Dubai and Canada.

As you would expect from a company that specialises in horse racing, you can take advantage of numerous different regular promotions. Obvious ones like Best Odds Guaranteed are there, with that one applying to racing not only from the UK and Ireland but also South Africa and United Arab Emirates. You’ll find loads of different bonus offers, plus more interesting promotions such as money back if your horse is beaten by a nose in any race on site.

RaceBets is one of our favourite bookmakers to bet with on the racing. They’re obviously lacking other major sports that you might want to have a flutter on, but what you lose in variety you more than make up for by way of specialised betting opportunities. Their odds are often quite decent, but of course it’s the market depth that impresses the most. In short, if you’re looking to place a bet on a horse race then you’d be silly not to check out RaceBets.com.

betvictor
BetVictor:

Bet £10 Get £40

In Free Bets & Bonuses

New Customers Only. T&C's Apply. 18+.
Modern Bookmaker Steeped in Racing History
 

betvictor screenshotFounded in 1946 by father and son William and Victor Chandler, BetVictor used to be known as Victor Chandler International Limited. William Chandler had been an owner of Walthamstow Stadium and had had a betting stall at the greyhound track, so the company is steeped in gambling history.

Though they’ve now settled on the name BetVictor, the company has gone through numerous rebranding exercises over the years. In 2004 they gave VC Bet a go, then went back to Victor Chandler in 2008 before settling on their current moniker in 2012. If you’re wondering why we think they’re a top-notch bookmaker for all your horse racing needs then consider this: In 2014 the racehorse owner Michael Tabor took over the company. If anyone’s likely to know what’s good for racing fans then it’s surely an owner of racehorses.

Horse Racing Features

There are countless horse racing features that make BetVictor one of our favourite places to go when we’re looking to place a bet on the Gee-Gees. We’ll talk about Cheltenham specifically in a minute, but for now there are two things we want to mention that you might be interested in. The first is that BetVictor cover horse races from all around the world, meaning that you’re almost always going to be able to have a bet on a race with them if you want to. And when there aren’t any races going on anywhere? You can bet on virtual racing instead.

BetVictor’s website is excellent, so if you’re the sort of punter that likes to use desktop sites then you’re not going to be disappointed. You are going to miss out, though, as the BetVictor mobile app is one of the best in the business. Whichever way you want to place your bet you’ll be pleased to know that you can then stream it live after you’ve got your bet on. Great for those of you that can’t get to the racecourse or can but would rather watch the race in the bar on your phone…

If you’re looking for particularly deep ante-post markets then you might be slightly disappointed, but the odds are more than good enough to make up for that and you can also place in-running bets if that tickles your fancy. Like most top-end bookmakers, BetVictor offer a Best Price Guarantee when to comes to horse racing, so you’ll know that you won’t be short-changed with your bet. They also offer racing specials such as their Lengthen The Odds market, which allows you claim a win for extra places. If you love betting on the Sport of Kings then the fact that BetVictor has such a decent pedigree will be a big draw for you.

unibet
Unibet:

£30 First Bet Insurance

Bonus, 3x Rollover, 2/5+

New Customers Only. T&C's Apply. 18+.
Big Book, Good Prices & Features
 

unibet screenshotUnibet is part of the Kindred Group, which itself used to be known as Unibet Group Plc. It was founded in 1997 by Anders Ström and has gradually grown to become a real powerhouse in the betting world. A large part of that is due to the manner in which the Kindred Group has absorbed other bookmakers into it, which have in turn been re-branded under the Unibet banner. A good example of this is Stan James, which was acquired in 2015 and then dissolved in 2017, with customers moving over to Unibet instead.

In 2017 Kindred Group also purchased 32Red, the Malta-based bookmaker and gaming business. It was another step along the road towards Unibet becoming far more UK-centric in it coverage. As well as taking over the online businesses of the likes of Stan James and 32Red, Unibet has also taken on their sponsorship responsibilities. This is relevant to us here because Stan James sponsored numerous races associated with Cheltenham, including the Champion Hurdle during the Cheltenham Festival. That race, along with the seven races known as 'The Road To Cheltenham', will now be sponsored by Unibet instead.

Horse Racing Features

The combination of the company’s desire to appeal more fully to a UK-based audience and the fact that they’ve taken over those racing sponsorship responsibilities means that Unibet’s coverage of horse racing is as competitive as any of the other major bookies out there. That said, it’s interesting to see that they don’t offer the industry-wide standard of a Best Odds Guarantee at the time of writing. That doesn’t mean that their odds aren’t very good, of course; just that if you place a bet in the morning and the Starting Price ends up being higher than the odds you were offered then you’re out of luck.

In fact, the company’s general horse racing promotions are in need of a bit of a refreshment. They don’t have any of the usual 'beaten by a head' or 'money back if you rider is unseated' offers that we’ve come to expect from the industry leaders. They do tend to have a few promotions when big horse racing events are in progress, so it’s always worth double-checking their 'Special Offers' page regularly to see what’s going on. That said, if you’re a keen bettor on horse racing events then you don’t really care if promotions are on every now and then, you want them all the time. Their coverage is very good, but the lack of promotions and special offers lets them down.

One area that is not a disappointment is their Live Streaming. Unibet TV, as the Live Streaming function is known, is really good and is easy to navigate to on the site. If individual races are to be streamed then you’ll see the 'UTV' symbol next to both the race details and the main page with the race course name on. Alternatively you can head to the Live Streaming tab at the top of the page, if you prefer. Live Streaming is free on Unibet, as long as you’re logged in and your account is in credit. Occasionally they might require a set amount of money to be bet on an event in order to stream it, but they’ll make that very clear to you ahead of time.

betway
Betway:

Matched Bet up to £30

In Free Bets, Min Odds 3/4

New Customers Only. T&C's Apply. 18+.
Top Looking Site With Excellent Value Offers
 

betway screenshotBetway is the bookmaking arm of the imaginatively named Betway Group. Founded in 2006, the company has forged a reputation as one of the best multifaceted online entertainment companies around. As well as the sports book there is also an online casino, bingo arm and poker site. Sufficed to say, if you like to have a flutter through the medium of the internet then Betway has got you covered.

Since its formation and development into one of the biggest sports betting companies on the internet, Betway has grown its reputation and name recognition through numerous high-profile sponsorship deals. These include the likes of Premier League Darts, boxing matches and a partnership with West Ham United Football Club. The reason we like and trust them for their Cheltenham coverage is that they have also sponsored the Queen Mother Champion Chase in the past.

Horse Racing Features

Sponsoring a race such as the Queen Mother Champion Chase isn’t something you do if you’re not serious about your horse racing. That Betway’s also sponsored races such as the Lincoln Handicap at Doncaster, the Chester Cup, the Yorkshire Cup and the Great Voltigeur Stakes at York is a sure sign that horse racing is a sport the company wants to be known for. Irish Jockey Davy Russell is a Betway ambassador and writes a regular tips blog for the company, as is the English jockey Richard Johnson. They are part of Betway’s excellent Cheltenham coverage, involving daily blogs looking at the events to come.

When it comes to coverage, Betway are very competitive. As well as the obvious races from the UK and Ireland, you’ll be able to bet on ones from further afield. These include races from places such as South Africa and America. On top of that, you’ll also be able to live stream most of those races. It’s worth noting that not all of them can be watched online, but a fair whack of them can and you can watch both on the main site and on the mobile app. Racing isn’t the only sport that’s live streamed, of course, but it’s the one we’re most interested in.

As far as odds are concerned, Betway are often there or there about. If they don’t have the best odds in their own right then they at least tend to match others, though more often than not you’ll struggle to improve on what you can get through them. To ensure your interest is always piqued, the company runs numerous different horse racing promotions that you’ll want to keep your eye out for, such as money back second (up to £25) on ITV races.

comeon
Comeon:

£10 Matched Bet

In Free Bet, Min Odds 4/5

New Customers Only. T&C's Apply. 18+.
Earn Loyalty Points When You Bet
 

comeon screenshot

Founded in 2010, ComeOn is one of the youngest bookmakers on our list here. Based in Malta and licensed to cover online gaming in the UK, they not only have a decent sports book but also both a casino and a live casino. The difference between the two being that the latter provides video of slightly awkward looking people dealing real cards, as opposed to a computer doing it all. None of that is relevant to their racing coverage, of course, but it offers an indication of how they’ve set their stall as a complete package for online gaming.

The company is very much pointed towards a UK market, having sponsored Accrington Stanley Football Club in the past in order to get their name out to British punters. As a consequence of trying to bring in a UK audience, ComeOn offers some of the best all-round coverage of sports of any of the smaller companies. We like them for their horse racing coverage because they offer a decent spread, meaning that all of the main events are covered reasonably well.

Horse Racing Features

Given that ComeOn is quite a young company and is only just making decent headway into a heavily congested market, it’s totally fair to point out that they’re not one of the most all-encompassing bookmakers that you’ll find out there. What they are is solid, reliable and likely to offer a good few promotions to keep you interested. One of the main things that ComeOn does is reward loyal customers, so expect to receive points for doing things such as signing in, depositing money into your account and placing bets.

At the time of writing there’s no live streaming option through ComeOn’s website, but that’s not too much of an issue, especially with Cheltenham where most races are televised anyway. If you like their odds then one of our chief tips is to place your bet with them and then use a different bookie to watch the event live. Given that we recommend you to have numerous accounts and more than a few bookmakers let you live stream as long as your account’s in credit, that shouldn’t be too difficult.

When it comes to coverage and odds, ComeOn are right in the middle of the pack. You’ll get some decent odds for a few races and some not so great odds at times too. It’s about picking and choosing and making sure that you do the best you can for any given race. Their coverage is good enough, covering pretty much all UK and Irish racing and offering a special tilt towards the big events such as Cheltenham. They also let you bet on racing from the likes of the US if there are any going on.

betfred
Betfred:

Bet £10 Get £60

In Free Bets & Bonuses

New Customers Only. T&C's Apply. 18+.
Huge Racing Pedigree, Owner of the Tote
 

betfred screenshotNamed after Fred and Peter Done, who founded the company as a single shop in Manchester in 1967, Betfred is one of the biggest bookmakers in the UK. The owners are Manchester United supporters, which explains why they have twice paid out early on the Red Devils to win the Premier League. They will no doubt have regretted their decision, however, with Arsenal winning the title the first time they did it in 1998 and Manchester City taking the title from their city rivals on goal difference in 2012. Fred Done also personally lost £1 million when he had a bet with fellow bookie that Manchester United would finish ahead of Chelsea before the 2004-2005 Premier League season.

That should give you something of an idea of the sort of bookmaker we’re talking about here. They’re not afraid to go big on publicity stunts if it means that that will garner the company some attention from the press and punters alike. Little surprise, then, that Betfred are one of the largest sponsors of horse racing in the United Kingdom. That, combined with the fact that they’ve owned the Tote since 2011, is why we’re keen to recommend them to you as a bookie you want to have an account with ahead of the Cheltenham Festival meeting. As an example, in previous years the company has sponsored the biggest race of the week, the Gold Cup.

Horse Racing Features

As long as you stake £1 you can live stream racing from across the UK and Ireland. You can do this on either the company’s main desktop site or via their mobile app, so you never have to miss out on the action as long as you’ve got internet access. Given that both the main site and the app are perfectly functional and easy enough to use, you’re unlikely to be caught short when trying to get a bet on.

As the holders of the Tote, Betfred have all the totepool bets along with some great offers on horse racing pretty much all year round. Best Odds Guaranteed is a given, offers for Lucky bets are also popular, when you consider that Betfred invented the Lucky bet type. They’re also a decent company to bet with thanks to their general coverage of the racing, with tips, hints, suggestions and course guides all found on their site.

When it comes to Cheltenham specifically, Betfred are hard to beat. They may not have the very best odds or offers that can’t be rivalled, but Betfred TV offers some of the best coverage around. In previous years they’ve spoken live to trainers such as Nicky Henderson and Willie Mullins, heard from jockeys like Noel Fehily and Richard Johnson in the weighing-room and generally just been a head in front of their competition for your attention. The fact that their coverage is free is also great news.

titanbet
Titanbet:

100% to £50 Bonus

7x D+B Rollover, Odds 1/2+

New Customers Only. T&C's Apply. 18+.
Solid and Nice Looking Betting Site With Big Depth
 

titanbet screenshot

Titanbet is another one of those reasonably new, young online bookmakers that has forged itself a decent reputation by simply being solid and easy to use. Powered by Playtech, one of the biggest gambling software developers in the industry, the company’s website is one of the best around. Because they only really started out in the online gaming industry in 2009 they don’t have the name recognition of some of the big boys, but in many ways that’s not a bad thing. Knowing that you’re working with a bookmaker that not loads of other people know about makes you feel as though you’re getting a deal that they’re not.

Their betting experience is a customisable one, with the company’s mobile app being great to use. They’re regulated by the Gambling Commission, so you know your money is nice and safe with them. If you’re the sort of person that likes you bookie to be a one-stop-shop then you’ll be pleased enough with Titanbet’s offering, with poker, a casino, a Macau-style casino and even virtual racing all covered. There’s also a betting tips section, which is why we’re fans of them when it comes to their Cheltenham Festival coverage.

Horse Racing Features

Titanbet’s horse racing coverage is very good for such a young bookie. They're betting tips section is very much worth a read through. More seasoned horse racing lovers will appreciate their in-depth look at individual meetings and races, whilst those who are just starting out can make use of Titanbet’s simple explanation of what to look out for when it comes to placing a bet. We’re not exaggerating when we say that, wither, with the likes of betting terminology, things to bear in mind and even how you work out your winnings all covered in detail.

Of course there’s no point in a bookmaker telling you what you need to think about when placing your bets if their coverage isn’t any good, so Titanbet do what they can to offer the best coverage possible. They are especially enamoured with UK and Irish horse racing and at the time of writing you can place bets on races at the likes of Salisbury, York, Clonmel and Newmarket. Some international races are also covered and if you can’t see the race that you want to bet on then you can speak to a member of customer services and they’ll do their best to see if they can help you out.

Their coverage is reasonably good, then, and their odds follow suit. You’ll often find them offering some of the best odds around or, at the very least, they often match the best odds of other companies. You can’t live stream through the website, but you can do so through the mobile app if it’s an Irish or UK race that you’ve placed a bet on.  In terms of offers expect faller insurance and loyalty free bets when betting on mobile.

winner
Winner:

100% to £200 Bonus

8x Rollover, Min Odds Evs

New Customers Only. T&C's Apply. 18+.
Horse Racing Mobile Loyalty Offers
 

winner screenshot

Operated by PT Entertainment Services Limited, Winner aren’t exactly one of the best known bookmakers in the industry. Don’t let that put you off, though, as the company is fast growing a reputation as a place that rewards regularly punters for their loyalty. They started life off as an online casino with bingo and poker arms, branching out to running a sportsbook in 2013.

They might be young in online betting company terms, but Winner are already more than able to compete with the big boys. Their website and app are both functional if uninspiring, but they do what you need them to if you’re hoping to place a bet on a horse race or other. We recommend them because they’ve got a UK Gambling Commission licence, reward loyal punters and have some decent deals for you to snap up around the time of the Cheltenham Festival.

Horse Racing Features

Winner’s market depth isn’t exactly industry leading, but when it comes to Cheltenham they offer you decent odds on most races and give more established bookies a run for their money. They stream Irish and UK horse racing live for customers who’ve placed a bet of £1 or more on a race, with the company’s live betting option one of the best around.

We’ve mentioned their rewarding of loyalty a number of times and that’s because they’re one of the best in the industry for it. As an example, place 20 bets of £10 or more through their mobile app on any racing and you’ll get a £10 free bet, you can claim this up to 20x a month too. Getting rewarded for things you were going to do anyway isn’t exactly a hardship and you can turn those free bets into cash winnings hopefully.

In the flat season Winner offers money back if your horse is beaten by a length, whilst in the National Hunt season you’ll get your bet rewarded as a free bet if you take up the company’s Faller Insurance offer. If you’re looking for that little something extra from your bookie in terms of hints, tips and advice from the professionals then Winner probably isn’t for you, but if you’re happy enough with being rewarded for sticking with the same bookmaker for your betting needs and decent enough odds then you won’t go too far wrong.

william-hill
William Hill:

Bet £10 Get £30

In Free Bets, Min Odds 1/5

New Customers Only. T&C's Apply. 18+.
Bookmaker with Horse Racing at its core
 

william-hill screenshot

Few bookmakers in the entire industry offer the same level of name recognition as William Hill. Founded by the man it’s named after in 1934, it began life in less than auspicious circumstances when you consider that gambling was actually illegal at the time. The company has had numerous owners over the years, from Sears Holdings who bought it in 1971 through to Brent Walker in 1989. It’s enjoyed its fair share of ups and downs during its existence, too. Brent Walker’s collapse in 1997 led to a leveraged buyout by a Japanese investment bank called Nomura, who eventually sold it on again to Cinven and CVC Capital Partners in 1999.

The turn of the millennium saw a  turn in fortunes for the bookies thanks to the explosion of online betting, and partly because of William Hill’s sponsorship of Sunderland and Newcastle Greyhound Stadiums, interest in the company spiked once more. They bought 624 betting shops from Stanley Leisure in 2005 and subsequently overtook Ladbrokes as the biggest bookmaker in the UK (although lost that recently following other bookmakers merging). They have cornered around a quarter of the UK betting market, which is one of the main reasons we’re not afraid to recommend them to you for your Cheltenham Festival betting needs.

Horse Racing Features

Obviously such a gigantic bookmaker is hardly going to lag behind the competition when it comes to the big race meetings, so it’s no surprise to discover that William Hill offer all of the usual attractions for punters. Best Odds Guaranteed is a staple of the bookie, as is live streaming of all UK and Irish races as well as selected offerings from elsewhere in the world.

In truth William Hill doesn’t try to compete with the more gimmicky offers of the younger, newer bookmakers. They need to drum up business and garner attention in order to get their name out there, whilst William Hill boasts one of the best-known names in the industry.  Saying that they do have some great value offers such as High 5 which gives you 15% extra winnings if your horse wins by 5+ lengths (up to £100 extra, as a freebet).  Not bad, and adds up if you bet over a number of races.

Their ante-post service is as good as it comes, with their market depth also worthy of a mention. If you like to place accumulators or the like then they’ve got you covered too, so there’s not an awful lot to criticise William Hill for. Not the most exciting bookie on the block, but sometimes reliability and name recognition is just as important.

netbet
NetBet:

50% Bonus up to £50

6x Rollover, Min Odds 3/5+

New Customers Only. T&C's Apply. 18+.
Big Site, Lots of Markets To Wager On
 

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NetBet is a bookmaker that’s very much worth your time. You may not have heard of them, but that’s mainly because they’ve forged a reputation as one of the best bookies on the continent. Given that a lot of the better-known bookmakers tend to keep up with each other by offering pretty much the same sports and offers, going with a slightly lesser-known one broadens your options for both odds and events.

Formed in 2001 and bought out by Cosmo Gaming Company Limited in 2009, NetBet has tried to increase it’s name recognition through sponsorship deals. As is often the case, they found that using football was a good method for getting their name out there, so they partnered up with West Brom, St. Etienne and Steaua Bucharest. Obviously that’s suggestive of a football heavy leaning, but their horse coverage is good enough for us to think they’re worth looking at when it comes to Cheltenham.

Horse Racing Features

Having been operating as a bookmaker with a licence since 2006, NetBet know what they’re doing when it comes to sports coverage. They have plenty of decent promotions that mean you won’t feel you’re getting short-changed in that department. As with most major bookmakers, for example, they offer a Best Odds Guarantee on horse racing. You can opt for a partial Cash Out when that option is offered, which is handy, and they often put forward prize boosts and bonuses for accumulators.

At the time of writing you can have bets on races from Newmarket, Perth, Fontwell, York and others, so their coverage of UK and Irish racing is fairly decent. If you’re hoping for a little bit more than that, such as racing from the US or South Africa, then you’re likely to be a tad disappointed. They also don’t offer live streaming and, at present, their live betting is only for sports like football and tennis. Not many bookies offer in-play betting on horse racing, though, so that’s not exactly a shock.

If you’re interested in betting on sports and events other than horse racing then you’re in for a treat, with slightly more obscure sports such as MMA and Futsal covered. When it comes to odds, they’re generally quite middle of the road. A look at an odds comparison site will show you that they’re not always the best in the business but they’re rarely, if ever, the worst. We’d always suggest having accounts with as many bookmakers as possible in order to ensure you get the best possible deal. NetBet’s excellent website and app, combined with their European market coverage, is enough to ensure that they’re on our list of best bookies.

totesport
Totesport:

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100% Bet Insurance, £1 Min

New Customers Only. T&C's Apply. 18+.
Best Place For Totepool Betting
 

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As a bookmaking company, Totesport can trace its history back as far as 1927. That was when Winston Churchill set up the Racehorse Betting Control Board as a means of controlling the world of betting that had grown on and around racecourses. It came about as part of 1928’s Racecourse Betting Act, aiming to limit the impact of illegal off-course bookmakers that were coming into being more and more. The idea was that the revenue raised from gambling should be put back into horse racing by the government, so The Tote was the best way to do it.

The history of The Tote is a fascinating one, with the next major development coming in 1961 with the Betting Levy Act. In 1972 The Tote opened its first high street shop, In 1992 Tote Direct allowed other bookmakers to take bets that were paid into the pool, with more and more shops as well as online bookies being added to the pool total since. The idea of privatising The Tote was first mooted in 1989, though the sale itself didn’t actually go through until July of 2011. It was bought by Betfred, though Totesport is run as its own separate company.

Horse Racing Features

It goes without saying that the bookmaker that can trace its history back to the very start of the bookmaking industry offers some truly fantastic coverage. The fact that it’s based around the idea of The Tote as an origin point just goes to further enhance the notion that Totesport is a company worth turning to when it comes to having a flutter on the horse racing.

The Tote is a different way of betting than some of you might be used to. It’s not the same as fixed-odds betting, with your winnings calculated according to the number of winners and the amount of money in the pot, rather than odds given to you by a bookmaker. As you’d expect from a company that has a major focus on horse racing, Totesport’s coverage is close to unrivalled.

Totesport also offer a full fixed odds-sports book, which to be honest is a complete clone of Betfred, their parent company. Then again this is no bad thing as Betfred are a great racing bookmaker, steeped in history with tons of racing markets. This also means you can get all of the same lucky offers, money back and free bet promotions available. Why bet with totesport then if they are the same as Betfred? Well, the site look and feels better, and it also means you can claim all offers twice!

Totesport also have countless totepool promotions that you’ll want to look out for in addition to the fixed odds offers, including mega rollover jackpots as well as the ability to bet into the Hong Kong Pools - the only company that you can do that with. The Totepool is in and of itself a different way of betting, so don’t feel that just because they don’t have the promotion you won’t then it’s not worth looking at them.

betfair
Betfair:

Up To £100

In Free Bets, Min Odds 1/2

New Customers Only. T&C's Apply. 18+.
Worlds Biggest Betting Exchange
 

betfair screenshotBetfair is perhaps best known for its exchange. That’s not a huge shock, considering that the company is the world’s biggest online betting exchange. If you’re not sure what an exchange is then the simplest way of explaining it is to say that it essentially allows punters to act as if they are the bookmaker. It sees customers betting against each other rather than against a bookie, with a commission paid to the company to allow it to make a profit. Say you’re betting on the Gold Cup and you think the favourite hasn’t got a chance of winning, you can 'lay' the favourite, meaning that you bet on every other horse. Obviously if lose, however, you’ll have to pay out accordingly.

Anyway, back to Betfair. The company was founded in 2000 and went from strength to strength over the following years. In 2012 they opened their own fixed-odds service in order to offer competition to more traditional bookmakers. A merger was agreed between Betfair and Paddy Power in 2016, resulting in the formation of Paddy Power Betfair. They are operated as separate entities in the UK, with the result being that Betfair now has access to high street shops when previously it was an online only company. As far as why we recommend them for Cheltenham is concerned, their size as a bookie is a huge part of it. They’ve also made deals over the years with the likes of the New York Racing Association and Timeform, showing their love of racing.

Horse Racing Features

Their love of the racing industry manifests itself in numerous ways that you can take advantage of as a punter. There are plenty of promotions that you’ll want to know about, for example. Perhaps you’d like to get a free bet if you back a winner with a starting price of 3/1 or greater? Maybe you want to take advantage of their Best Odds Guarantee offer or watch racing live through their streaming service? You can do the latter as long as you’ve placed a bet of 50 pence or more on the race you’re hoping to watch.

Betfair’s odds are often competitive. They may not always be the very best on every single race, but you can normally find several best odds options within any given race. They also run a promotion called Each Way Edge that means their odds can improve further if you want to take a risk. Essentially that offer says that if you want to take less places you can improve your Each Way odds, or you can shorten your odds by taking more places. It’s not available on all races but is worth looking out for.

Market depth through Betfair is reasonably impressive. At the time of writing you can bet on races throughout the UK in places like Sedgefield, Warwick and Chepstow as well as in Ireland, Germany, Chile and Sweden. If all else fails then you can always turn to their virtual racing, too.

paddy-power
Paddy Power:

£20 Risk Free Bet

Cash 100% 1st Bet Insurance

New Customers Only. T&C's Apply. 18+.
Massive Bookie With a Sense of Humour
 

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Founded in Dublin in 1988 when three Irish bookies named Stewart Kenny, David Power, and John Corcoran merged, Paddy Power has grown to become one of the biggest and most influential bookmakers in the market today. It runs the biggest telephone betting service in Ireland and in 2016 merged with Betfair to become the even more powerful and influential Paddy Power Betfair. The two companies are run as separate things, but it’s still always worth knowing about these sorts of mergers and arrangements within the bookmaking world.

Initially the new company garnered attention within the media thanks to the novelty bets they offered, but that was all part of a broader strategy to expand throughout Ireland and over into the UK. By the start of 2006 the company had done exactly that, with 150 shops on the Emerald Isle and a further 45 in the United Kingdom. Since the turn of the millennium the company has continued to grow and expand, offering bingo in 2007, for example. They have often put forward controversial betting markets and regularly pay out early on bets for the associated media coverage. It is a strategy that works, with Paddy Power having one of the largest shares of the European market.

Horse Racing Features

As always, though, controversy and media coverage isn’t enough to win and keep bettors. Thankfully, it’s a well-known fact that the Irish love horse racing and Paddy Power’s coverage of the Sport of Kings reflects that. The website might look a bit cluttered but a bit of time spent searching through all of the information will see you richly rewarded.

When you click on the ‘Horse Racing’ tab on the lefthand side you’ll reveal Quicklinks to the next five races, plus a link to all of the courses with races taking place that day. You can seek out future racing as soon as the following day or as advanced as the following year. There are also links to special offers and even virtual racing.

The main racing page has all of that information in a clearer format, as well as sections with tips for the day and bets that are trending. These tips include information on horses that have won several times on the course that they’re running on that day, which is always worth bearing in mind when it comes to placing your bet. If that’s the sort of thing that tickles your fancy then make sure you check out the horse racing section of the Paddy Power blog.

Paddy Power’s promotions are exactly as numerous and impressive as you’d imagine from such a huge company. From paying out on extra places in selected bets through to money back if your horse loses out to the starting price favourite from time to time. They also have the offers that most other bookies have, such as Best Odds Guaranteed, so you know you’re not missing out.

Paddy Power’s Live Streaming service is one of the best in the business, with the company helping you out by keeping the general sport service separate from the horse racing. You’ll know if you can stream the race you’re betting on live because there’ll be a ‘Watch Live’ button on the race page. You normally have to be logged in and have placed a bet of at least £1 to watch racing live, which you’ll want to do if you’re hoping to analyse the horse’s form.

betbright
BetBright:

100% Up To £100 Bonus

Bonus, 10x rollover, Min 4/5+

New Customers Only. T&C's Apply. 18+.
Bookmaker with Horse Racing at its core
 

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Based in the Republic of Ireland’s capital Dublin, betBright was founded in 2013 by Tadhg O’Toole, Marcus Brennan and Richard Brennan. They set themselves apart from the majority of their competitors by developing their own platform, in contrast to the majority of online bookies that got another company to provide a white-label system. This helped BetBright to earn a reputation as a solid and reliable online gaming and betting platform, with a different approach to that you would find taken by most other bookmakers.

If the development of their own platform for betting wasn’t enough in and of itself to earn the BetBright crew a host of customers then perhaps their choice to partner with The Mirror newspaper in 2014 was the turning point. They gave members of the paper’s ‘Punters Club’ the opportunity to win their membership fee back as a free bet, which was obviously an appealing opening gambit. Having started life primarily as a sportsbook, BetBright added an online casino in the same year as their deal with The Mirror, then followed it up in 2015 with an expansion of their sports coverage to include virtual games.

Horse Racing Features

In January of 2016 it was confirmed that BetBright had enlisted Rich Ricci as the company’s new Executive Chairman. Ricci, you may know, is not only a business man but also a prominent racehorse owner. Exactly a year earlier BetBright had signalled its intention to improve its horse racing coverage by sponsoring numerous races at Cheltenham.

These included four races on the seven race New Years Day race card, plus one of the feature races on Trials Day and the BetBright Cup that takes place during the Festival itself. The appointment of Ricci, therefore, merely confirmed the company’s determination to make horse racing one of its priorities.

The Cheltenham Festival isn’t the only horse racing that takes place during the year, of course, so BetBright also used 2015 to sign sponsorship deals with Doncaster racecourse for the Grimthorpe Festival and established the BetBright Chase Day at Kempton in February.

Now sponsorship alone isn’t enough to convince anyone that a bookmaker knows what they’re doing when it comes to horse racing, but a quick look at the BetBright sportsbook homepage will outline exactly how seriously they’re taking their coverage.

Click on the ‘Horse Racing’ tab and you’ll be greeted by the next three races due to get underway, as well as a race card for that day’s action. This includes not only domestic competition but also international races from the likes of Portland Meadows in the US and Vaal in South Africa.

Promotions are often a good way to gauge whether a company wants you to give their coverage a serious look, with BetBright offering a number of these that will please horse racing lovers. Best Odds Guaranteed is a fairly standard offer nowadays, but even so it’s good to know that they have it. They also offer seasonal promotions, such as their free bet if your horse finishes second by a head or less in the flat racing season.

Last but not least is their Live Streaming service. Known as BBTV, you can stream the bast majority of horse races as long as you’ve placed a bet of £1 or more on the event that you’re hoping to watch. It’s rarely a deal breaker, but knowing you can place your bet and watch it play out is a very nice thing indeed.

Why Bet With Our Recommended Bookies?

fpppIt’s entirely fair for you to ask why you should be placing your bets exclusively with the bookmakers that we recommend. The answer is simple: because we’ve done the hard work for you.

Over years of practice, trial and error and doing our best to keep track of the bookmakers that are the most reliable, we’ve had plenty of bad experiences as well as good. We know the bookies that do good offers, the ones that you can’t trust and the ones that that you most definitely can.

If you’re reasonably new to the world of betting then it might seem odd to look at a host of different bookmakers. Surely you just find one that’s covering the race and place a bet with them, yes? Well no, actually. The truth is that most bookmakers offer something slightly different from each other. Does the bookie you’re placing you bet with offer live streaming, so you can watch the race you’ve stuck a bet on? What about advice from former jockeys or horse trainers, does a bookie offer that?

When it comes to the big races in the National Hunt calendar, such as the Cheltenham Festival week or the Grand National, bookmakers also tend to have special free bet offers or the likes available for you to take advantage of. There’s absolutely nothing wrong with having different accounts open with different companies in order to take advantage of these offers - in fact we positively encourage it to allow you to always get the best odds and terms.

So in answer to the original question, you should bet with our bookies because your money will be safe, they’ll be licensed and obeying the laws, we’ve separated out the wheat from the chaff and we research which bookmakers have the best offers for you to take advantage of.

For information about how to bet on horse racing see our articles.

Gambling Licenses And Betting Law

legalGiven that around £150,000,000 is bet on the Cheltenham Festival every year, it’s important to ensure that you’re spending your money with the right people. The sad fact is that the explosion of the internet and the desire for punters to find as good a deal as possible means that there are some unscrupulous people out there. Any Tom, Dick or Harry could set up a website calling themselves a bookmaker and disappear off with your money before you even realise that they’ve never even opened a book, let alone ran one.

That’s why the bookmakers that we mention on these pages are all licensed and known to obey the stringent laws that are in place regarding betting. It’s why we decided to set up the page in the first place, to make sure that good people use the right companies. In that spirit, it’s also helpful for us to briefly explain what the licensing laws are and why it’s important that bookmakers obey them.

Since the advent and subsequent explosion of online bookmakers there have been two main Acts passed by Parliament to deal with the burgeoning business. The first was the 2005 Gambling Act, the principle aim of which was to make sure that gambling was as open, fair and honest as possible. The hope was that this would stop gambling, especially of the online variety, from being used for nefarious means by unscrupulous characters.

It might not seem all that significant, especially when you consider that gambling had been around for decades before it was introduced, but the Act was the first to put any kind of regulation onto online gambling in the UK. There were still some grey areas, though, so the 2014 Gambling (Licensing & Advertising) Act was brought in to try to clarify things further. Not all that shocking, considering the way the internet had grown over the preceding ten years.

Between them, the two Acts ensure that a company must have a licence issued to them by the UK Gambling Commission in order to operate in the United Kingdom. As the Gambling Commission is an independent, non-departmental body you’re protected from the notion that one political party or another might try to interfere with its running. Companies that get a licence are duty-bound to ensure that your money is as protected and safe as possible.

gambling licence

Though this may be a somewhat simplistic summary, if you don’t make sure that the bookie that you’re placing bets with has a licence then you run the risk of your bets not being protected. You won’t have anyone to complain to or to turn to for help. Thankfully every single bookmaker we tell you about is licensed and obeys the law.  Look out for a UK Gambling Licence notification at the bottom of any betting site you use, such as the one from Ladbrokes shown above.

Responsible Gambling

responsibleIf you’ve read the section on licensing and the law then you’ll know that we take our recommendations seriously. It’s vital that you ensure you’re placing your bets with a reliable bookmaker for a whole host of reasons, not least of which is the fact that the reliable ones do a lot to help you gamble responsibly.

Plenty of us have been there before. We feel as though one more bet will get us into the black. We know that there’s a certainty running at four o’clock and if we can only get a bet on then all of our financial woes will be solved. Only it very rarely works out like that. You get seduced by the possibility of the big win, but if it doesn’t come off then you’re in an even worse situation than before.

The best bookmakers promote the notion of responsible gambling, the aim of which is to make sure that you bet within your limits. You need to do your best to stay in control, to keep on top of the money that you’re betting with and to never bet more than you can afford. Bookies assist you in this by allowing you to set deposit limits, meaning that you can’t place too much money into your account within a given time period. You’re in control of this, just as you’re in control of the ability to exclude yourself from being able to access the website, or sections of the site, permanently or for any period of time.

Have fun, but don’t lose sight of the fact that 'fun' is exactly what it’s supposed to be.  There are a lot of independent gambling advice services out there that can help and give advice too, such as Be Gamble Aware.